LimitlessContent Machine

Scripted, edited, scheduled, posted, and analyzed for you

Social media for you or your practice, built by a dentist.

Content is the foundation of your marketing. We believe in building it first, before you put money into ads.

Done-for-you dental social media management: 30, 35, or 40 posts a month on Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts, plus a Facebook and Instagram story every day, with practice-specific scripts, filming guidance, edited videos, carousels, photo posts, and captions. We schedule and post every one of them to your own accounts, so nobody in your office ever opens a scheduler. You film, you approve the month, and it goes out on its own. After onboarding, you also get a bonus set of custom photo ads, 30, 35, or 40 to match your plan, for your marketing team to use.

Every plan 3 ad videos, every month

  1. We script and edit them. Each one is Dr. Nick's pick, posted on your channels as organic content.

  2. We recommend how to run them. Ad optimization recommendations come with every ad video we script and edit.

  3. Your marketing agency runs them. Download the vertical version for Meta or Google. We don't run your ads.

Built inside Limitless Dental® in Jersey City, where it runs every month.

@dr.nickc · @limitlessdentaljc · @limitlessondemand

  • Presence$1,99530 posts a month: 20 videos, 6 carousels, and 4 photo posts, posted for you on Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts
  • Momentum$2,49535 posts a month: 25 videos, 6 carousels, and 4 photo posts, posted for you on Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts
  • Authority$2,99540 posts a month: 30 videos, 6 carousels, and 4 photo posts, posted for you on Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts
  • Every plan$995one-time onboarding. Four-month minimum, then month to month. Scheduling and posting included. Beta: 10 spots at $1,495 a month, for Limitless On Demand members. Request one now. Beta onboarding opens around December 1.

What you get

Everything in every plan.

Six steps, every round. The size of the month changes with the plan. The work behind it doesn't.

  1. 01Research

    Your practice, researched

    Before a word is written, we work from your onboarding answers and research your practice, your market, your goals, and what is working on social right now, shaped by what worked for you the round before and checked against everything you've already posted, so nothing repeats within three months.

  2. 02Script

    A month plan and your scripts

    Every post planned for the month, then 20 to 30 scripts written in your voice, depending on the plan, one for every video, including 3 ad scripts, each Dr. Nick's pick, and 1 patient testimonial.

  3. 03Film

    Filming direction

    A shot list, the scripts, and a How to film guide. Film with the camera you already have. If you'd like to upgrade your filming equipment, we include our recommendations.

  4. 04Edit

    Videos, carousels, and photo posts

    Videos cut and captioned at 1080x1920, with viral and trending songs. Most ad versions have no music, and when one does, it is a track cleared for paid ads. Carousels and photo posts designed on your colors, logo, name, and booking link, with anatomically correct diagrams from Dr. Nick's clinical library, reviewed by him before you see them. A Facebook and Instagram story every day, designed on your office palette from your social proof. A caption for each platform, written the way that platform rewards, with your place tag and a booking prompt. Every video is yours to keep, save, and reuse for your business.

  5. 05Approve

    Your approval

    Nothing posts until you approve it. Silence never approves a post. You review the whole month in one place, each post with its caption for every platform, with two rounds of edits if you want changes.

  6. 06Post

    Scheduling, posting, and a report

    We schedule and post every approved piece to 5 platforms, Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts, through your own connected accounts, at the time your account gets its highest engagement on each one. If we don't have that data yet, we post at the ideal time for that platform, with your time zone taken into account. Every round ends with a report on what ran and what to do next.

Dental social media pricing

Three plans. Same machine.

Same machine in all three: the same research, scripts, editing, scheduling, and posting, plus 6 carousels, 4 photo posts, and 3 ad videos a month, and a Facebook and Instagram story every day, in every one of them. We don't run your ads. Only the number of videos changes: 20, 25, or 30, with 1 patient testimonial among them on every plan. Your bonus photo ads match your plan. Every plan runs a four-month minimum, then month to month. For an extra $295 a month, we can do 3 stories a day.

Beta · only 10 spots

Beta onboarding opens around December 1.

$1,495Regular price $1,995per month for Presence

Presence is $1,995 a month. The beta is our trial period, so our 10 beta practices get it for $1,495, $500 less every month, and keep that price for as long as they stay with us. Limitless On Demand members can request a spot now.

  • The full Presence plan: 30 posts a month (20 videos, 6 carousels, and 4 photo posts), scheduled and posted for you, plus a Facebook and Instagram story every day and the bonus 30 photo ads after onboarding
  • 3 ad videos scripted and edited every month, counted in your 20 videos, each one Dr. Nick's pick for an ad, posted as organic content, with our recommendations for running them. Your marketing agency runs the ads. We don't run your ads
  • Want more posts? Move up any time and keep your $500 off: Momentum is $1,995 a month and Authority is $2,495 for beta practices
  • A private concierge service. We'll work out any bumps in the process together, and you work directly with our team through your edits and any issue that comes up. Your 30-minute game-plan call after onboarding is with Dr. Nick and our team
  • A video testimonial about working with us is required from every beta practice, recorded after your first round of content is posted
  • Beta spots are for Limitless On Demand members only. Members are practices that have purchased a course from Limitless On Demand
  • The same $995 onboarding and four-month minimum as every plan. Your beta price lasts as long as you stay with us
01

Presence

$1,995per month

30 posts a month

  • 20videos
  • 6carousels
  • 4photo posts

Four-month minimum, then month to month

  • 20 scripts written for your practice, one for every video
  • 3 ad videos, each one Dr. Nick's pick for an ad, posted as organic content, with a finished vertical version of each and our recommendations for running it. We don't run your ads
  • 6 carousels, each also built into a video with music for TikTok and YouTube Shorts
  • 4 photo posts, posted on every platform that accepts photos
  • Plus a Facebook and Instagram story every day, designed on your office branding palette, on top of your 30 posts
  • Viral and trending songs pulled for your videos
  • Every video is yours to keep, save, and reuse for your business
  • Posting included: after your approval, we schedule and post to Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts
  • Captions written for each platform, plus a monthly report

More stories: for an extra $295 a month, we can do 3 stories a day.

Bonus

30 custom photo ads

Made once after onboarding, for your marketing team to use. They're separate from your 30 posts a month.

We edit 1 patient testimonial for you per month

02

Momentum

$2,495per month

35 posts a month

  • 25videos
  • 6carousels
  • 4photo posts

Four-month minimum, then month to month

  • 25 scripts written for your practice, one for every video
  • 3 ad videos, each one Dr. Nick's pick for an ad, posted as organic content, with a finished vertical version of each and our recommendations for running it. We don't run your ads
  • 6 carousels, each also built into a video with music for TikTok and YouTube Shorts
  • 4 photo posts, posted on every platform that accepts photos
  • Plus a Facebook and Instagram story every day, designed on your office branding palette, on top of your 35 posts
  • Viral and trending songs pulled for your videos
  • Every video is yours to keep, save, and reuse for your business
  • Posting included: after your approval, we schedule and post to Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts
  • Captions written for each platform, plus a monthly report

More stories: for an extra $295 a month, we can do 3 stories a day.

Bonus

35 custom photo ads

Made once after onboarding, for your marketing team to use. They're separate from your 35 posts a month.

We edit 1 patient testimonial for you per month

Onboarding

A one-time $995 on every plan, the beta included. It sets up your brand, your voice, your accounts, and your first month of content, and once your onboarding form is in, we hold a 30-minute game-plan call on your camera, microphone, lighting, and plan.

By waitlist

We take on a limited number of practices, so new practices join a waitlist. Waitlist priority goes to Limitless On Demand members first, then the remaining spots go to the public. Joining is free. When a spot opens, we reach out personally and you choose your plan: a four-month minimum, then month to month. You can change plans later, and a change doesn't restart the minimum.

Nothing publishes without you

Approval is explicit. Silence never approves a post, and the clinical details are confirmed by the person your practice names. Once you approve, we schedule and post it.

Your personal brand, too.

Dr. Nick Ciardiello laughing behind a camera on a tripod at Limitless Dental®
  • Dr. Nick specializes in personal brands
  • @dr.nickc
  • Included in every plan

Your practice has a page, and so do you. Every plan can post to your practice's accounts, your own accounts as a dentist building a personal brand, or both, and at onboarding we decide together which of your monthly posts go where. Your plan and your price stay the same.

Dr. Nick's own page, @dr.nickc, runs on this machine every month, right beside Limitless Dental® and Limitless On Demand. Your page is scripted in your voice, and he reviews it himself, the same way he reviews your practice's.

Included in every plan

Everything we teach your office.

Your Content Machine also teaches your office how to set up the profiles patients check before they book, and how to take the photos and videos your content is built from. It's all on your practice's own page, right next to your month.

Social profiles tab

Your social profiles, set up and optimized

We teach you how to set up and optimize your Instagram, Facebook, TikTok, YouTube, and LinkedIn profiles, one platform at a time: your name field, profile photo, bio, highlights, and settings, with what to change and copy you can paste in. A 30-minute tune-up every quarter keeps them current.

Social profiles tab

Your Google Business Profile

It's the panel patients see when they search your name or a dentist nearby. We show you how to set it up and optimize it: your location, categories, services, booking link, hours, photos, and reviews, with Limitless Dental®'s own listing as the example.

How to film tab

Dental photography, and the setup for it

We teach you how to take proper dental photos and how to set up for them, from Dr. Nick's own courses and the gear he shoots his cases on. Chairside, that's a camera with a macro lens, consistent flash, and cheek retractors. In the studio, a black backdrop and clamshell lighting, picked to fit your room. Every file is named by case ID, never by a patient's name.

How to film tab

Filming, and patient testimonials

We teach you how to film your scripts: what each shot type means, vertical framing, the habits that make footage look intentional, and the filming kit Dr. Nick uses, if you'd like to upgrade. For patient testimonials, we cover the setup, the five beats a testimonial follows, and the questions to ask your patient.

How it works

You're a dentist. Let us do the heavy lifting.

One round, six steps, and two of them are yours: film day and your approval. A round is a month of content on your own clock: it starts the day your onboarding is complete, and a new one starts every 30 days. Nothing posts until you approve it, and once you do, we schedule and post every piece for you.

ONE ROUND, SIX STEPS
we handle it your part: 2 steps
1
QUEUED
Research
Last month's results · what's working now
2
QUEUED
Script Engine
Plan · write · no repeats within three months
MONTH PLAN
FILMING SCRIPTS
3
QUEUED
Film Day
Your camera · your office
4
QUEUED
Edit Studio
Videos · carousels · posts
5
QUEUED
Your Approval
Confirm the clinical details · approve every post
Nothing posts until you approve it.
6
QUEUED
f
in
We Post It
Scheduled · your accounts
Content Machine · Running
Ads rent attention for a day. Organic keeps working.
STEPS DONE6/6
STATUSRUNNING
ON THE CALENDAREVERY 30 DAYS
  1. Research

    Last month's results · what's working nowDays 0 to 2
  2. Script engine

    Plan · write · no repeats within three monthsScripts by Day 2

    A month plan and your filming scripts.

  3. Film day

    Your camera · your officeFootage by Day 13
  4. Edit studio

    Videos · carousels · postsReady by Day 20
  5. Your approval

    Confirm the clinical details · approve every postReview Days 20 to 23 · edits back by Day 26 · re-approve by Day 29

    Nothing posts until you approve it.

  6. We post it

    Scheduled · your accountsFirst post Day 30, then all month

    Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.

we handle ityour part: 2 steps

A real month

Inside Limitless Dental®'s November.

November 1 to 3, recorded from Limitless Dental®'s Content Machine: every video, carousel, and photo post, the caption written for each platform, each day's stories, and your approval. Then we schedule and post all of it for you.

Limitless Dental® · Content Machine · November 2026
  1. Sun 1PhotoMost dental insurance plans reset on January 1.
  2. Sun 1StoriesWorn, stained teeth rebuilt, a five-star review, and the January 1 reset
  3. Mon 2ReelThe candy that is hardest on your teeth
  4. Mon 2CarouselFilling, onlay, or crown: what your tooth actually needs
  5. Mon 2StoriesUpper teeth rebuilt, a five-star review, and gummy candy
  6. Tue 3ReelHow do you know if you grind your teeth?
  7. Tue 3StoriesOne gray front tooth, a five-star review, and why it turns gray
Dr. Nick Ciardiello at the front of Limitless Dental® in Jersey City
Dr. Nick Ciardiello at Limitless Dental® in Jersey City.
Practice
Limitless Dental®, Jersey City, NJ
Teaches
Dentists, through Limitless On Demand
Credentials
DMD (Rutgers School of Dental Medicine), FICOI, Kois Center graduate, Implant Pathway Fellow
Brands he has worked with
Verizon Small Business, American Express Business, Advil, Pronamel, Colgate, Sensodyne, Listerine, Henry Schein, Dentsply Sirona, Implant Direct, Garrison Dental Solutions, GLO Science, Orabrush, 3DBioCAD, and Laurel Road

The dentist behind it

Built by the dentist who needed it first.

Dr. Nick Ciardiello, DMD, FICOI, owns Limitless Dental® in Jersey City, teaches dentists through Limitless On Demand, and posts as @dr.nickc. Three accounts, and every one of them needs finished content every day.

He hit the wall every practice owner hits: he couldn't get enough content out the door for his practice, his courses, and his own page. So he did what most dentists do and hired it out: scriptwriters, videographers, freelance editors, dental marketing agencies, and general social media companies.

None of them understood dentistry the way a dentist does. What came back was generic, recycled content with no clinical accuracy behind it: anatomy that doesn't exist, procedure steps in the wrong order, the wrong tooth labeled, and claims no dentist would put their name to. Month after month he was redoing the work himself, which meant paying for content he still had to make.

So he built it himself, the right way: a script engine, a shot list a dentist can film between patients, an edit studio, and an approval step where nothing posts until he says so. Once it ran every month without him, he opened it to other dentists.

That never happens here. Dr. Nick reviews your scripts and your content himself. Only a dentist catches these things, and on this machine one always does.

Along the way he built a library of dental illustrations, animations, and explainers. Every asset in it is reviewed by Dr. Nick before it is used, so the anatomy is right and the wording is what a dentist would say to a patient.

The library, checked by a dentist

At a typical agency, nobody with a dental degree looks at your posts before they go out. Here, one does.

Every drawing, animation, and explainer from the shared library passes Dr. Nick's review before it can go into a month. Your scripts are written from that library and your own practice record, and you confirm the clinical details of your own cases before anything posts.

  • 1dentist reviews every asset before it can be used. Dr. Nick, personally.
Dr. Nick Ciardiello lecturing on stage in New York, September 2025
Dr. Nick lecturing in New York, September 2025.

Who it's for

Wherever you're starting from.

Some practices have already been through two agencies. Some have never posted anything. The month gets built the same careful way either way.

Coming from an agency

This is not the agency model you know.

You have seen the usual output: stock photos of teeth and recycled graphics that turn up on practice after practice, written by people who have never held a handpiece. Here, a dentist builds your month. Every script, diagram, and clinical graphic is checked by Dr. Nick for clinical accuracy before you ever see it, and the month is planned around the procedures you want more of.

Starting from scratch

You have never hired for content.

You do not need a following, a studio, a ring light, or a single post to your name. We start from zero with you: what to say, what to film, how to frame each shot, what order it all goes out in, and who it is aimed at. Nothing in the process assumes you have done it before, and nobody expects you to learn an app or open a scheduler.

If you hate being on camera

You do not have to be the one on screen.

Dr. Nick is on camera for his own accounts because he wants to be. That is one way to do this, not the only way, and you never have to put your face on a reel.

Onboarding is where we work this out. We ask a long list of questions about your office, your team, your goals, what you are comfortable with, and what you would rather never do, and your month gets built around those answers rather than around a template. If being on camera is not for you, we lean on your staff, on b-roll of your space and your work, on voiceover, on text-led reels, and on carousels and animation from the reviewed library. A month can be a mix of all of these. Every three months we email you to update those answers, so if you want more of you on camera, or more education, your scripts follow.

There are more ways to do this than most people expect. We would rather find the one you will actually keep doing than hand you a format you dread.

  • Your teamHygienists, assistants, and front desk on camera instead of you
  • B-rollYour space, your hands, and your work, with no face in the frame
  • VoiceoverYour voice over the footage, or no voice at all
  • Design-ledCarousels, text reels, and animation from the reviewed library

Getting started

Who is this for?

Practices at any stage, and associate dentists too. Some offices have already tried two agencies. Some have never posted anything. The month gets built the same careful way either way, and nothing in the process assumes you have done this before. It's also for associate dentists who want to start building a name for themselves.

How is this different from hiring an agency or someone in-house?

Your office films and approves. We research, script, edit, caption, schedule, post, and report, and Dr. Nick checks every script for clinical accuracy before you see it. With an in-house hire, the whole clinical check falls on you. At a typical agency, nobody with a dental degree looks at your posts before they go out.

Can I see examples?

Yes, on three live accounts. The machine runs every month for @limitlessdentaljc, @dr.nickc, and @limitlessondemand. The real month on this page is three days of Limitless Dental®'s November, recorded from its Content Machine, with every video, carousel, photo post, caption, and story.

What happens after I join the waitlist?

We reach out personally when a spot opens. You confirm your email and you're on the list. Limitless On Demand members are offered spots first, then the remaining spots go to the public. When your spot opens, we review your practice together, you choose your plan, with a four-month minimum, and onboarding starts. Once your onboarding form is in, we hold a 30-minute game-plan call on your camera, microphone, lighting, and plan, and your first round starts the day your onboarding is complete.

What does onboarding look like?

One form and a 30-minute call, done once. When your spot opens and you choose your plan, you sign your agreement and pay the one-time $995 onboarding. Then you fill out the onboarding form: your office and team, the procedures you want more of, your logo and colors, your voice, and the styles you like. You can type any answer, talk it, or record a voice memo. In the same form, you connect your social accounts through a third-party app link, without sharing a password. You share a view-only link to your Dropbox folder, and we sign a BAA before any patient photo or video moves. Once your form is in, we hold a 30-minute game-plan call on your camera, microphone, lighting, and plan. Your first round starts the day onboarding is complete, with scripts by Day 2 and your first post on Day 30.

Why is there a waitlist?

Because quality is everything. Every month is built by hand around one office, and we only take on as many practices as we can build well, so every client always gets high-quality work. New spots open as we have room for them.

Who gets waitlist priority?

Limitless On Demand members first, then the public. If you've purchased a course from Limitless On Demand, Dr. Nick's online platform for continuing education, you're offered a spot before anyone else. The remaining spots go to the public. Beta spots are only for Limitless On Demand members. Just tell us you're a member in your request. To skip the line, purchase a course from Limitless On Demand. We recommend Mastering Your Dental Brand.

Does it cost anything to join the waitlist?

No. Joining the waitlist is free and no payment details are requested. Nothing starts until your spot opens and you choose to go ahead.

How long until my first post goes out?

Day 30 of your first round. Your round starts the day your onboarding is complete. Scripts land by Day 2, your footage is due by Day 13, and your round is ready for review on Day 20. You review it on Days 20 to 23, our edits are back by Day 26, you re-approve by Day 29, and your first post goes out on Day 30. A new round starts every 30 days. The How it works diagram shows every step.

What is a round?

A month of content on your own clock. A round is one month of posts, built on a schedule that starts the day your onboarding is complete rather than on the 1st. Rounds run every 30 days, your next round's scripts arrive the day the current round is ready for review, and your four-month minimum is four rounds.

The beta

What is the beta?

10 practices get the Presence plan for $1,495 a month. Presence is normally $1,995 a month. Beta practices get the whole plan: 30 posts a month (20 videos, 6 carousels, and 4 photo posts) and a Facebook and Instagram story every day, all scheduled and posted for you, 3 ad videos scripted and edited every month (we don't run your ads), and the bonus 30 photo ads after onboarding, with the same $995 onboarding as every plan. There are only 10 spots, and you can request one now. One pilot practice starts in November 2026, and beta onboarding opens around December 1, 2026. Beta spots are only for Limitless On Demand members.

What's different about working with you in the beta?

A private concierge service. The beta is where we work out any bumps in the process, and we work them out together with you. In return, you work directly with our team as we go through your edits and anything that comes up, starting with a 30-minute game-plan call with Dr. Nick and our team after your onboarding form.

Why is the beta price lower?

Because the beta is our trial period. The beta is where we work out any bumps in the process together with you, so the 10 beta practices get Presence for $1,495 a month instead of $1,995. That is $500 less every month for as long as you stay with us, and you keep the $500 off if you move up.

How do I request a beta spot?

Email us at hello@limitlesscontentmachine.com. Beta spots aren't a waitlist. They're only for Limitless On Demand members, and we reach out to you personally. Requesting one is free, and we never ask for payment information.

How long do I keep the $1,495 price?

As long as you stay with us. If you want more posts, you can move up to Momentum or Authority and keep your $500 off. If you cancel, your spot is offered to another Limitless On Demand member on the waitlist and your beta price is forfeited. Onboarding is the same one-time $995 as every plan, and so is the four-month minimum.

Can I get more posts as a beta practice?

Yes, and you keep your $500 off. If you want more posts, you move up to Momentum, 35 posts a month, for $1,995 instead of $2,495, or Authority, 40 posts a month, for $2,495 instead of $2,995.

Do beta practices give a testimonial?

Yes, a video testimonial about working with us is required. Every beta practice records one after its first round of content is posted. It's separate from the patient testimonials in your plan.

Plans and pricing

What does it cost?

$1,995, $2,495, or $2,995 a month, plus a one-time $995 onboarding. Presence is $1,995 a month for 30 posts (20 videos, 6 carousels, and 4 photo posts), Momentum is $2,495 for 35 (25 videos, 6 carousels, and 4 photo posts), and Authority is $2,995 for 40 (30 videos, 6 carousels, and 4 photo posts). Onboarding is a one-time $995 on every plan, and every plan runs a four-month minimum, then month to month. If you leave and come back later, onboarding is paid again. For an extra $295 a month, we can do 3 stories a day on any plan. The 10 beta practices get Presence for $1,495 a month, with the same $995 onboarding. The plans section lists what each one carries.

What's the difference between the plans?

Only the number of videos, and the bonus photo ads that match it. Every plan gets the same research, scripts, editing, captions, scheduling, and posting, plus 6 carousels, 4 photo posts, and 3 ad videos a month, each ad video with a finished vertical version, and a Facebook and Instagram story every day. We don't run your ads. The bigger the plan, the more videos you get: Presence is 30 posts with 20 videos, Momentum is 35 posts with 25 videos, and Authority is 40 posts with 30 videos, from one script for every video. The 3 ad videos are among them on every plan, with 1 patient testimonial on every plan. Your bonus photo ads match your plan too: 30, 35, or 40, made once after onboarding.

Is there a minimum commitment?

Yes, four months, then month to month. Every plan runs a four-month minimum and continues month to month after that. The minimum starts the day your onboarding is complete. It applies to beta practices too. Once your spot opens you choose your plan, and you can change it later without restarting the minimum.

What happens after the four-month minimum?

Your plan continues month to month. Once your four-month minimum is complete, your plan keeps running month to month. To cancel after that, give us 30 days' written notice. Your agreement sets out the details.

What do I keep if I leave?

Every final file we delivered. Your edited videos are yours to keep and repost to your own channels, while you're with us and after you leave. You're responsible for saving your final videos and backing them up: we don't store your edited files past 30 days after we deliver them to you. Access to your client page and our asset library ends when your plan ends.

Can I change my plan later?

Yes. You choose your plan once your spot opens, and you can change it later if you'd like. A plan change doesn't restart your four-month minimum.

Your part

How much work do I have to do?

Film, take photos, and approve. Onboarding happens once: account access, your brand files, and the sixty-photo list. Every round after that, you film one video for every script we send, patient testimonials included, take ten new photos, and put it all, untrimmed, in a folder in your own Dropbox, then share a view-only link with us so we can pull it. Then you review the round, within 3 days, and approve it, with two rounds of edits if you want changes. No captions, hashtags, editing, scheduling, or posting on your side.

Do I need special equipment?

No. Film with the camera you already have. A DJI, a mirrorless camera, or whatever your office films on today works. The How to film guide covers the kit, shot types, and safe zones. If you'd like to upgrade your filming equipment, we include our recommendations.

Do you teach dental photography?

Yes, and the setup you need for it. Your How to film tab carries Dr. Nick's dental photography kit from his own courses: the chairside kit for shade photos and before-and-afters, and a studio setup for consult and case photos, with the lighting picked to fit your room. Every file is named by case ID, never by a patient's name.

Do you help set up our social profiles and Google Business Profile?

Yes, we teach you how. Your Social profiles tab walks you through setting up and optimizing your Instagram, Facebook, TikTok, YouTube, and LinkedIn profiles and your Google Business Profile, one platform at a time, with what to change and copy you can paste in. A 30-minute tune-up every quarter keeps them current. Google Business Profile posts are not included.

Are you sending someone to film?

Your office films, with the camera you already have. You follow the shot list, the scripts, and the How to film guide. We write, edit, caption, design, schedule, and post. If your office can't film its own space, we can generate office footage from your real photographs, but the doctor on camera can't be replaced.

Where does our footage go?

It stays in your own Dropbox. You keep your footage and photos in a folder in your own Dropbox and share a view-only link with us, and we pull the files from there. We never ask you to upload to our storage, and we never ask for your passwords.

Do you sign a BAA?

Yes, before any patient photo or video moves. We sign a business associate agreement (BAA) with your practice before any patient photo or video is shared with us, and every patient who appears on camera signs your practice's media release.

What if I hate being on camera?

You don't have to be the one on screen. Onboarding asks a long list of questions about your office, your team, what you are comfortable with, and what you would rather never do, and your content gets built around those answers. Your hygienists, assistants, and front desk can carry the on-camera work. Plenty of it can be b-roll of your space and your hands, voiceover, text-led reels, carousels, or animation from the library.

Can my associate be on camera with me?

Yes. An associate dentist can film with you or on their own, and so can your hygienists, assistants, and front desk. Tell us at onboarding who will be on camera, and your scripts are built around the people filming them.

What if we can't film in time?

Your round still gets built. If your footage isn't in by Day 13, we build the round from what arrived plus your library assets, and the unfilmed scripts roll into your next round. Late footage can replace a post before the round locks, or go into the next one.

What if I'm late reviewing?

Your round waits for you, and nothing posts on silence. Every day past your 3-day review window moves your first post by a day. Your plan keeps running, and your next round's scripts still go out on schedule.

Will we work with a real person?

Yes, our team. You work directly with our team on your edits and anything that comes up, and Dr. Nick reviews your scripts and content himself. Some of our emails, like your report each round, come from Sage, our automated assistant, and a real person reads every reply you send.

How fast do you answer our questions?

Within one business day. Every question your office sends us gets a reply within one business day.

The content

What are the posts about?

Your practice and the treatments you want more of. Every month is planned from your onboarding answers and our research on your market and what's working on social right now. A month mixes treatment explainers from the reviewed library, your own cases and before and afters, your team and your office, patient testimonials, and answers to the questions patients ask before they book, and nothing repeats within three months.

Can we focus on certain procedures, like full arch or veneers?

Yes. Tell us at onboarding which procedures you want more of, like full arch or veneers, and your month is planned around them, from the explainers to the scripts you film. You also choose the topics of your 3 ad videos each month. Every three months we email you to update your answers, so the focus can change as your practice does.

Who checks that the content is clinically right?

Dr. Nick, then you. Dr. Nick reviews every asset before you do, and he reviews your scripts and content himself, so the anatomy and wording start out right. Then you confirm the clinical details of your own cases when you review the month. Nothing posts until you approve it.

How does my page stay unique if every office gets the same library?

Not every office gets the same library. We have over 2,000 different animations and clinical graphics, every one reviewed by Dr. Nick before it is used, and every office gets its own selection from them. Every graphic is changed to match your branding kit: your colors, your logo, your name, and your booking link. The library is kept on our backend, and you only see what we are planning to post for your office. Everything else is yours alone: you on camera, your office in the b-roll, your team and your space in the photos, and your own patients in the testimonials.

What goes into my stories?

Your social proof, designed on your branding palette. Stories are pulled from photos of the doctor and the office, Google reviews, before and afters, and clinical diagrams and photos. Every day of the month gets a Facebook and Instagram story, on every plan. For an extra $295 a month, we can do 3 stories a day.

What music do you use?

Viral and trending songs on your social videos. We pull viral and trending songs for your social videos. Most ad versions have no music. When one does, it is a track cleared for paid ads.

Who owns the content?

You do. Every video we create is yours to keep, save, and reuse for your business. Save and back up your final files as they arrive, because we don't store your edited files past 30 days after delivery.

What if I don't like something?

Ask for changes before anything posts. You get two rounds of edits on every round: the first covers anything on any post, the second covers the posts you changed. Anything after that rolls into your next round. Clinical errors and wrong practice information are fixed any time. Approval is explicit: silence never approves a post, and nothing goes out until you say yes.

Posting and results

Which platforms do you post to?

Five: Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts. Every post gets its own caption for each platform. Photo posts go out on every platform that accepts photos. Carousels go out as carousels where the platform supports them, and are also built into a video with music for TikTok and YouTube Shorts. Stories go out on Facebook and Instagram. Google Business Profile posts are not included.

When do the posts go out?

At your account's best time. On each platform, we post at the time your account gets its highest engagement. If we don't have that data yet, we post at the ideal time for that platform, with your time zone taken into account.

Do I have to use a scheduling app?

No. We schedule and post everything through your own connected accounts. Your office never touches the calendar.

Do I need to give you my passwords?

No. We send you a link to a third-party application that lets you give us access to schedule posts for you, without ever giving us your passwords. You should never share your social media passwords with anyone.

Do you answer comments and DMs?

No, your office does. We schedule and post everything, and your team answers the comments and DMs on your accounts.

Do leads go into my CRM?

No, we don't connect to your CRM. Every caption carries a booking prompt, and your carousels and photo posts carry your own booking link, so a patient who books lands wherever your office already takes bookings. Your team handles the follow-up, the same way it answers your comments and DMs.

Will I see how it's performing?

Yes, every round. Every round ends with a report on what ran and what to do next, and what worked shapes the next round's scripts. Reporting depends on connected accounts and the information your office provides.

Will this guarantee views or new patients?

No. What it builds is credibility, and credibility compounds. When a patient sees your ad, hears your name from a friend, or finds you on Google, the next thing they do is look you up: your Instagram, your Facebook, your TikTok, and your website. That is where they decide whether to trust you. A feed that went quiet months ago raises doubt. A steady feed of you, your team, your office, and clear explanations of the treatment they are considering answers their questions before they ever call. That is why organic content and ads work together: an ad rents attention for a day, and your page is what earns the trust to book. Every post stays on your profile and keeps working, so each month builds on the last, and patients can walk into the consult already knowing who you are and how you work. Views and new-patient numbers still vary from month to month, and your monthly report shows what actually ran and what it did.

Paid ads

Can I use this content for paid ads?

Yes, on every plan, every month. Every month, we script and edit 3 ad videos for you on every plan, including the beta, each one Dr. Nick's pick for an ad, with one finished vertical version of each. You choose the ad topics for your specialty. The ad scripts are part of your monthly scripts, so each ad video is one of your month's videos, edited vertical at 9:16. We post them on your channels as organic content like everything else, and when we script and edit them, we give you our recommendations for running and optimizing them as ads. Download the vertical version for your marketing team: the files and the ad text are yours to use as Meta ads or on your Google account. After onboarding, you also get a bonus set of custom photo ads, 30, 35, or 40 to match your plan. We don't run your ads. A recommendation is not a performance guarantee.

Do you run or analyze the advertising campaigns?

No. We don't run your ads. We create the creative, post it organically, hand you the approved files, and give you our recommendations for running and optimizing them as ads. Campaign setup, budgets, targeting, and paid reporting sit with your marketing agency or your office. If you never run a paid dollar, the ad videos still work as organic posts, which is exactly how they are built. Running and analyzing Google and Facebook ads for you is coming soon, but we don't have a launch date yet.

Is ad spend included?

No. Ad spend is separate from every plan. If you run the ad videos or the photo ads as paid ads, your office or your marketing agency sets the budget and pays the ad platform directly. We include our recommendations for running each one. We don't run your ads.